In philosophy we were taught that
reality is a reflection of our world view and that our frame of reference
ultimately dictates how we perceive reality. If this is true then a reasonable
amount of influence on society’s frame of reference is conclusively at the
mercy of mass media and the people controlling it. In the very beginning of my
first year I was introduced to ethics and values of public relations. This to
me now, appears to have been the suitable mandatory foundation on which I was
to base further studies of public relations management. I will one day be in a
position where I will contribute to the media and finally society’s frame of
reference, and it is crucial that that contribution will be based on sound and
just ethics, core values as well as an accurate understanding of inter-cultural
communication and the sensitivity of society. Therefore, I strongly believe
that if I am to make a significant difference in this world I need to
comprehend what the world is all about and how the gears of society all fit
together neatly.
One of my core values is to raise
awareness and aid in social issues and humanitarian activities. These include
the upliftment of women in South Africa and Africa as a whole, better quality
in the development of skills and education as these form the foundation of
upliftment and our country’s growth, the protection of women and children and
also the conservation of the environment. Being raised by a single mother, I
learnt very quickly by observing, that women are strong and independent, and
that this strength and independence is governed by compassion and a nurturing
nature. It is because of this characteristic that I gained the confidence to go
after my own dreams and aspirations. Along the way I realised that many are not
as fortunate as I am, and they also need to be shown how powerful and dynamic
they can be if they are given guidance and opportunities to reach their full
potential. For this reason, I started volunteering my time and skills to worthy
causes since 2008. I found that giving back to the community and to those less
fortunate fulfils the basic human need of being a compassionate, strong and
nurturing individual.
In philosophy we were taught that
reality is a reflection of our world view and that our frame of reference
ultimately dictates how we perceive reality. If this is true then a reasonable
amount of influence on society’s frame of reference is conclusively at the
mercy of mass media and the people controlling it. In the very beginning of my
first year I was introduced to ethics and values of public relations. This to
me now, appears to have been the suitable mandatory foundation on which I was
to base further studies of public relations management. I will one day be in a
position where I will contribute to the media and finally society’s frame of
reference, and it is crucial that that contribution will be based on sound and
just ethics, core values as well as an accurate understanding of inter-cultural
communication and the sensitivity of society. Therefore, I strongly believe
that if I am to make a significant difference in this world I need to
comprehend what the world is all about and how the gears of society all fit
together neatly. 
One of my core values is to raise
awareness and aid in social issues and humanitarian activities. These include
the upliftment of women in South Africa and Africa as a whole, better quality
in the development of skills and education as these form the foundation of
upliftment and our country’s growth, the protection of women and children and
also the conservation of the environment. Being raised by a single mother, I
learnt very quickly by observing, that women are strong and independent, and
that this strength and independence is governed by compassion and a nurturing
nature. It is because of this characteristic that I gained the confidence to go
after my own dreams and aspirations. Along the way I realised that many are not
as fortunate as I am, and they also need to be shown how powerful and dynamic
they can be if they are given guidance and opportunities to reach their full
potential. For this reason, I started volunteering my time and skills to worthy
causes since 2008. I found that giving back to the community and to those less
fortunate fulfils the basic human need of being a compassionate, strong and
nurturing individual. 
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