How writing on your blog makes you a better writer as a PR

              by Margot van Wyk

 – To some this might come as an obvious conclusion.

When thinking about writing for your own or a company’s blog one obviously assumes that the more you write and practice your writing the better writer you would become, inevitably. As in most cases practice makes perfect. With blog writing it is no different. The best thing about writing on blogs is that you have instantaneous access to feedback because as soon as you post it it’s out there in cyber space and open to criticism and interpretation.

Most blogs also allow for comments after each post, which allows you to see if your blog’s post was well received and gives you the opportunity to monitor all the statistics surrounding how many people see it, how much and where it is shared to by followers and visitors to your blog site. The best part about instantaneous access to feedback is the exposure you might gain to new ideas and inputs from readers on any recommended amendments to existing or topics for future blog posts.

Thanks to the versatility and flexibility of blogs you can allow your creative side to run wild when blogging on your own blog. Unfortunately, and depending on the company environment, you may have to keep to the constraints of the company when blogging for a client or an employer. Still even with constraints in place, companies mainly do or ought to allow for creative initiative from those who are writing and designing content for their blogs. One thing to always keep in mind is that consumers and readers are normally overwhelmed by the amount of content from online sources each day. This has the unfortunate effect of the reader/audience switching off to most of the information that are sent their way. Becoming more creative in writing for blogs may just succeed in breaking through the everyday overload of information and media sent to consumers and help your blog or the company’s blog to reach your target audience and provoke interest when they see something different and innovative. Continuous evaluation of your previous articles, designs and blog work should give you a pretty good idea of what works, what doesn’t and will in effect show you the road forward to improving and exploring more creative paths. This in other words will further your abilities as a compelling writer of articles that have the power to engage your audience and keep them coming back for more.

Not all writers, and especially PR pros who write, are naturally gifted editors and publishers. It takes some writers years of experience to become effective editors and publishers. This simply means the ability to come up with interesting, engaging topics, to research and sift through information and deliver articles that will inform your audience sufficiently, without boring them to death, will and should take you a considerable time to master. Linking back to a point made in the beginning of this article, it’s worth repeating that practice makes perfect, or close to perfect anyway.

For blog writing to be successful in improving your skills as a writer you shouldn’t simply stick to routine. Even winning recipes have room for improvement and it’s your responsibility to continuously evaluate your ideas, your writing, feedback and criticism, and experiments or new creative ways of writing if you want to become an excellent PR writer with a reputation to match.